Puma, the iconic brand, has launched their first ever metaverse experience – Black Station, featuring a range of exclusive nonfungible tokens (NFTs) with limited edition redeemable physical sneakers. The brand showed this new venture during its FUTROGRADE show at New York Fashion Week.
Adam Petrick, the Chief Brand Officer of Puma, said:
“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion. Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”
Puma described:
“Our very own 3D spatial playground. A unique Web3 space that enables our NFT community and all PUMA followers to experience the brand like never before.”
It has been reported that Black Station is an immersive place where consumers can connect. Also, Black Station is expected to evolve as time goes on. Consumers can enter Puma’s Black Station where limited quantity of NFTs and physical sneakers are available.
Thus, the first two portals of Puma’s Black Station site reveal new and exclusive sneakers – the Nitro NFRNO and Nitro Fastroid sneakers which are linked to the NFT Nitropass mint. Customers who mint a Nitropass get access to two NFTs – one NFT is linked to a redeemable physical product while the second NFT grants the consumer access to an experience linked to their chosen sneaker. Successful minters of NFTs can get their physical sneakers by burning their NFT.
Source: NFT Evening