Starbucks, the biggest multinational coffee shop chain, allows its customers to trace the origins of its coffee by using Microsoft’s blockchain solution, as the coffeehouse is bringing their beans to the blockchain.
It has been reported that customers will be able to scan codes on the bags of coffee they purchase to discover their origins.
However, little information has been provided concerning the traceability solution other than the fact that it employs blockchain.
Just launched: Meet the people and see the places behind your bag of Starbucks coffee with our new Digital Traceability tool. Simply scan or enter the batch code of any bag of whole bean coffee from U.S. stores to get started: https://t.co/ihvA0Emxyb — Starbucks News (@StarbucksNews) August 20, 2020
Microsoft is one of the leading providers of blockchain-as-a-service (BaaS) platforms, though IBM’s Food Trust platform is better known in the space.
.@Starbucks allows its customers to trace the origins of its coffee on the blockchain, by @mmviii_2008 https://t.co/MfClR6T3fr — Cointelegraph (@Cointelegraph) August 25, 2020
Thus, the blockchain-tracing trend could rapidly begin to take hold as consumers become more concerned about the ethical sourcing of the products they purchase.