STEPN, a Web3 lifestyle app with Social-Fi and Game-Fi elements, has partnered with Atlético de Madrid and WhaleFine for an exciting nonfungible token (NFT) sneakers collection.
It has been reported that the announcement by Amber Group, a leading digital asset platform, confirms this venture, which consists of 1,001 digitally hand-drawn Atlético de Madrid sneakers. The Genesis collection will grant users exclusive access to Atlético de Madrid signed jerseys, WhaleFin NFT airdrops, and much more.
However, working closely with WhaleFin and STEPN, the Atlético de Madrid NFT sneakers will allow fans of the famous Spanish football club to interact with their team in a completely new way. Aiming to close the gap between the digital and physical spaces, it will also provide access to some great benefits only available to NFT holders.
Íñigo Aznar, the Chief Commercial Officer at Atlético de Madrid, said:
“This strategic alliance with WhaleFin opens a new world of possibilities for the club and our fans worldwide. Exploring new ways to connect with our fan base and with communities like STEPN allows us to discover innovative possibilities offered by Web3.”
The report said that in total, there are 1,001 hand-drawn NFT sneakers in this genesis collection. They come in three categories: Common, Uncommon, and Rare soccer boots. All of these can be utilized with STEPN on the Ethereum blockchain. The designs of the NFTs will highlight the history of the 119-year-old football club. This will include trophies, stadiums, and players.
Likewise, to begin the launch, WhaleFin will release 180 sneakers comprising 160 Common sneakers, 19 Uncommon sneakers, and an exclusive pair of Rare sneakers up for grabs. This will coincide with a STEPN airdrop of 20 Common sneakers to its community.
The revolutionary move-to-earn STEPN technology made huge waves in the NFT community when it launched in December 2021. It is a unique web3 lifestyle app that allows you to earn crypto while being active. The app features built-in GameFi and SocialFi technology. Like other fitness apps, it tracks your daily activity, whether walking, running, or anything else.
STEPN promotes healthy living and provides game progression by leveling up sneakers and minting new ones.
Mable Jiang, the Chief Revenue Officer at STEPN, said:
“Through this partnership, our goal is to connect the world of exercise to the Web3 space and provide tangible, real-world rewards for global fans who own a pair of NFT sneakers from the Genesis collection.”
Thus, the Atlético de Madrid NFT collection is also possible through WhaleFin. This is Amber Group’s flagship digital asset platform. Significantly, they have a huge knowledge of institutional and consumer markets worldwide. Together, along with Madrid and STEPN, they will continue building this collection.
Source: NFT Evening