Reports said that the success of metaverse will rely on a greater focus on maximizing the human experience aimed at delivering positive experiences for consumers, end-users and citizens.
It has been reported that while the 2022 bear market grazed off the excitement around the budding crypto sub-ecosystems such as nonfungible tokens (NFTs), the metaverse remains well-positioned for long-term disruption.
However, considering the myriad consumer and business-centric use cases the metaverse could cater to, a McKinsey & Company report highlights the technology’s potential to generate up to $5 trillion in value by 2030.
The report said that to date, metaverse initiatives around marketing, learning and virtual meetings have seen the highest adoption level across various industries. But a majority of initiatives around the metaverse have seen low to medium adoption, according to a survey of senior executives conducted by McKinsey in April.
Likewise, the metaverse is also well positioned to host modern-day romantics, with one-third of surveyed singles showing interest in dating in the virtual world, according to a recent survey conducted by Dating.com.
Thus, the online matchmaking platform said:
“With advancements in dating app technology and the metaverse, more daters are open to making connections that span different cities, countries and even continents.”