Tencent To Build Blockchain-Based Wine Traceability Platform For China’s Oldest Wine Producer

Tencent, the Chinese tech giant, has revealed that it will build a blockchain-based wine traceability platform in collaboration with Changyu, China’s biggest and oldest wine producer.

On July 31, it has been reported that it is said to be a nationwide first for the country’s domestic wine industry. 

However, according to Changyu, the platform is designed to trace every step of the wine-making and sales processes, including planting, brewing, distribution, and management.


Chinese tech giant Tencent is building a blockchain-based wine traceability platform for the country’s oldest wine producer https://t.co/AxmsrtA2bN — Cointelegraph (@Cointelegraph) August 2, 2020

It will issue a unique traceable certificate for each bottle of wine it produces. 

As per the report, the whole process will be recorded on the blockchain network. The firm’s bottles’ scannable QR codes would allow consumers to verify the authenticity of the wine.

The QR code will also present a whole set of data like plantation information of the grape types, origins, rainfall levels, temperature information among other things. 

Thus, the blockchain network will reportedly help distributors and sales outlets to catch counterfeit bottles and to identify bottles that have failed quality-control tests.

Source: Cointelegraph | Image: Pixabay

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