The Sandbox, blockchain-enabled gaming world, has announced a partnership with Care Bears owner Cloudco Entertainment that will bring a virtual representation of Care-a-Lot Kingdom to the platform.
It has been reported that players will be able to explore the Care-a-Lot environment and interact with attractions, games, and buildings.
However, there will also be Care Bears-themed NFTs which players can buy and use in their own lands.
Launched in 1982, Care Bears bring the values of caring and sharing to countless millions of children and adults alike since then.
The Sandbox is a user-created virtual gaming world and experience which has already signed up over 50 partners such as Atari, CryptoKitties, and now Care Bears, to have themed lands within its Metaverse.
The Care Bears' Care-a-Lot Kingdom is coming to The Sandbox Metaverse https://t.co/4NF6HcfLrC — Cointelegraph (@Cointelegraph) September 2, 2020
The report said that their message of cooperation and understanding has seen the brand generate more than $5 billion in global retail sales, with a recent relaunch of the Care Bears toys line initially selling out in Walmart and online.
Sebastien Borget, the COO and Co-founder of Sandbox, explained:
“Using brands and IPs is what makes The Sandbox truly unique among all decentralized virtual worlds. We allow players and creators to enter a virtual world where you can build, own and monetize games, next to gaming giants Atari, Square Enix, Care Bears, Shaun the Sheep and more.”
Thus, he added:
“Care Bears is among the most family friendly and well known cross generational brands that hundreds of millions people grew up with.”
Source: Cointelegraph | Image: Medium