Ticketmaster, the global provider of event ticketing services, has launched “token-gated sales,” allowing fans access to concert tickets using nonfungible token (NFT) technology for the metal band Avenged Sevenfold (A7X), whose “Deathbats Club” NFT collection gave owners early access to the group’s shows in Los Angeles and New York City.
It has been reported that following the ticket sales, Ticketmaster announced that it had built and launched a token-gated service for the upcoming A7X shows. A7X is the first band to trial the service.
The company said in a press statement:
“Building on its NFT capabilities, Ticketmaster has launched the ability for artists to offer token-gated ticket sales – meaning that a sale can only be unlocked or accessed with a specific NFT.”
However, A7X previously sold an NFT collection called “Deathbats Club,” and the NFTs gave owners access to purchasing tickets to shows in Los Angeles and New York before the general public. A7X and the team Bitflips worked with Ticketmaster on the functionality and “Ticketmaster built and launched the token-gated service for A7X to provide their fan community with first access to tickets for upcoming shows.”
David Marcus, the EVP of Global Music at Ticketmaster, said:
“The new service allows artists to get special access and rewards to specific fans they want to super-serve. Artists like Avenged Sevenfold are using Web3 and NFTs to build deeper relationships with their fans, and we’re proud to help foster that connection through live events.”
The report said that Ticketmaster has revealed intentions to dabble with NFT technology for quite some time. In August, the event ticketing company disclosed that it was working with the Flow blockchain.
Thus, the company explained that the token-gated sale service is one of several “tech solutions that artists can use to get their tickets to their fans.” The company explained that the firm’s token-gated sales are Ethereum compatible and work with Web3 wallets like Metamask and Coinbase.