Ultimate Fighting Championship (UFC), the world’s leading mixed martial arts (MMA), has announced an exclusive partnership with the leading crypto-powered online casinos and sportsbook Stake.com.
It has been reported that the partnership announced on March 7, will see Stake become UFC’s “First Official Betting Partner” in Asia and Latin America. The deal will exclude UFC’s key market in Brazil.
However, the two firms began working together on March 3, with Stake’s customers receiving access to unique digital content surrounding the promotional “fight week” for UFC’s March 6 pay-per-view.
The UFC has teamed up with Latin crypto-only betting platform https://t.co/O7eynNRI3l to provide exclusive offers to Asian and Latin American fans. https://t.co/MFqq2CFwd4 — Cointelegraph (@Cointelegraph) March 8, 2021
An announcement states, the companies will also develop exclusive promotions, VIP experiences, and social content for Stake users.
Nick Smith, the Vice President of Global Partnerships at UFC, said:
“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience.”
Likewise, in January, Stake announced it had partnered with UFC Middleweight champion Israel Adesanya, who became the company’s first brand ambassador.
The partnership with Stake is not UFC’s first venture into DLT, the MMA promotion had inked a deal with Dapper Labs, the company behind CryptoKitties and NBA Top Shot, in February 2020.
Thus, the deal will see UFC fighter collectibles launched on Dapper Labs’ Flow blockchain, as the collectibles are yet to be released.
Source: Cointelegraph