UPS, the International logistics provider, announced that it has shipped beef from the US to Japan while using blockchain technology from HerdX, a livestock tracing company that utilizes blockchain to monitor the shipment.
International #logistics provider @UPS announced that it has shipped beef from the #US to #Japan, tracked using #blockchain technology from @HerdxInc 👉 Get more info at https://t.co/v0U1FVcFdm#Asiablockchainreview #ABR #UPS #HerdX #UPS #beef #traceability #supplychain — Asia Blockchain Review (@abr_blockchain) November 21, 2019
Likewise, from the US, the beef was placed in a temperature-controlled packaging in preparation for its journey to Japan.
It has been analyzed that during the flight, sensors were placed around the shipment to monitor and deliver readings to the blockchain platform operated by HerdX.
Once the beef was delivered to Ruby Jack’s steakhouse in Tokyo, diners ordering the steaks could use a QR code to check the origins and logistics of their beef.
However, UPS said that the blockchain-enabled shipment was a positive step for the international logistics industry.
Romaine Seguin, the President of UPS Global Freight Forwarding, stated that the firm worked with multiple stakeholders to ensure that the shipment went according to plan.
“Blockchain verification for international air freight shipments is complex and requires a great amount of expertise in customs and freight forwarding. Getting it right has implications for many industries, such as restaurants, food & beverage, and retail.” Romaine Seguin
Thus, proponents of blockchain say that these platforms can also be used as a marketing strategy to attract health and environment-conscious customers.