VeChain, the blockchain-based traceability platform, has announced that it will verify the authenticity of its licensed Nike Air Max 1 shoes.
On June 24, it has been reported that Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers, which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.
However, the shoes will go on sale from June 28 and will be sold exclusively through Chase Shiel’s website.
In 2005 the @Stussy SB Dunk was released. Fast forward 15 years later, now we pay homage to a classic. Introducing the Air Max 1 'Cherry' by @chase_shiel and @TheKickzStand. Powered by @vechainofficial. Releasing on 28/06 at https://t.co/keaTqan7Ms.#vechain #vechainthor pic.twitter.com/77cqa3Gx43 — The Kickz Stand (@TheKickzStand) June 24, 2020
The Kickz Stand announced the upcoming limited release of the Air Max 1-inspired shoes on June 24, with a tweet highlighting that the shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain.
Likewise, the Australian shoemaker first revealed that they were partnering with VeChain in November 2019 by tweeting that the traceability platform would be leveraged to prove authenticity and fight counterfeit products.
Stay tuned for the Mars Yard Off White AJ1 by Chase Shiel which will be powered by @vechainofficial. 🔥#VeChain #vechainthor #anticonterfeit #thekickzstand #sneakers #VeChainToolChain #CreatingValuableTXs pic.twitter.com/M4CkxiSZYh — The Kickz Stand (@TheKickzStand) November 28, 2019
As per the report, Chase Shiel’s shoes are shipping with VeChain’s tracking chip, which allows customers and retailers to access detailed product information by scanning a QR code.
<img width="670" height="373" src="https://www.cryptonewspoint.com/wp-content/uploads/2020/06/VeChain-To-Verify-Authenticity-Of-Its-Licensed-Nike-Shoes1.jpg" alt="" class="wp-image-19055 lazyload" />
Image: Golfposer
While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike’s may amuse some, Redditor ‘Nopers5’ believes the blockchain firm is angling to get a call from Nike proper once they spot VeChain’s work with licensees.
From Chinese pork to limited-edition Aussie sneakers, VeChain is demonstrating more and more use cases for its blockchain traceability platform https://t.co/WHiwyx9jpL — Cointelegraph (@Cointelegraph) June 26, 2020
Thus, Nopers5 added:
“This is the best strategy by Vechain. Target the small shoe companies that have released Nike licensed products, and maybe eventually Nike comes calling.”
Source: Cointelegraph | Image: Nike News