WordPress’s official website stated that a new crypto plugin will allow WordPress publishers to receive ad earnings directly into their Ether (ETH) wallets.
It has been reported that the plugin, known as “EthereumAds,” will enable content publishers to auction advertisement space for ETH using smart contracts.
The official description reads:
“After you inserted our widget your ad space is automatically openly auctioned off using our smart contract every two weeks to the highest bidder.”
However, according to the EthereumAds website, the WordPress plugin plans to compete with Google AdSense by allowing publishers to earn ETH through banner ads.
This one was big: Move aside Google Ads; there’s a new crypto kid on the block. @WordPress has added a new plugin allowing publishers to receive ad earnings directly into their $ETH wallets. https://t.co/hIiWlwmV3k — Cointelegraph (@Cointelegraph) December 13, 2020
EthereumAds specifically promises to provide publishers with lower commissions:
“Google AdSense only pays you 68% of your ad earnings. We on the other hand pay you a whopping 90%.”
Likewise, the new ad plugin is applicable to any type of content like websites, blogs, billboards, and is not limited to crypto-related content.
Thus, EthereumAds intends to compete with major ad monetization platforms like Google AdSense, as it remains to be seen how traditional ad platforms deal with their crypto rivals.
Source: Cointelegraph