Wrangler Jeans, the denim fashion brand, has partnered with the top PFP NFT project, Deadfellaz to build a lasting partnership with the brand.
It has been reported that Deadfellaz announced the partnership that will see a merging of Web2 and Web3. The two firms stated that they will host a competition to kick off the partnership. In true Deadfellaz style, the competition allows Deadfellaz fans to work together and win prizes, both physical and digital.
However, Wrangler is not new to the world of NFTs. Earlier this year, Wrangler launched an NFT collection named “Mr. Wrangler” in a partnership with NFT marketplace, LTD.INC and Grammy award winner, Leon Bridges.
Thus, notable fashion brands have gone beyond traditional fashion concepts to explore new fashion ideas and technologies, this would include the use of NFTs. As previously reported, Gucci, Prada, and Burberry exploring the Metaverse, and AR fashion is making waves in Web3.
Source: NFT Evening