VeChain To Verify Authenticity Of Its Licensed Nike Shoes
June 26, 2020
VeChain, the blockchain-based traceability platform, has announced that it will verify the authenticity of its licensed Nike Air Max 1 shoes.
On June 24, it has been reported that Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers, which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.
However, the shoes will go on sale from June 28 and will be sold exclusively through Chase Shiel’s website.
The Kickz Stand announced the upcoming limited release of the Air Max 1-inspired shoes on June 24, with a tweet highlighting that the shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain.
Likewise, the Australian shoemaker first revealed that they were partnering with VeChain in November 2019 by tweeting that the traceability platform would be leveraged to prove authenticity and fight counterfeit products.
As per the report, Chase Shiel’s shoes are shipping with VeChain’s tracking chip, which allows customers and retailers to access detailed product information by scanning a QR code.
While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike’s may amuse some, Redditor ‘Nopers5’ believes the blockchain firm is angling to get a call from Nike proper once they spot VeChain’s work with licensees.
Thus, Nopers5 added:
“This is the best strategy by Vechain. Target the small shoe companies that have released Nike licensed products, and maybe eventually Nike comes calling.”
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Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with an experience of 1 year. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space, as she loves writing about blockchain and other blockchain-related articles. Currently, she is working on blockchain-based news, reviews, featured articles, and guides.
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