VeChain To Verify Authenticity Of Its Licensed Nike Shoes
VeChain To Verify Authenticity Of Its Licensed Nike Shoes
June 26, 2020
VeChain To Verify Authenticity Of Its Licensed Nike Shoes
VeChain To Verify Authenticity Of Its Licensed Nike Shoes
June 26, 2020

VeChain, the blockchain-based traceability platform, has announced that it will verify the authenticity of its licensed Nike Air Max 1 shoes.

On June 24, it has been reported that Australian shoemaker Chase Shiel and retailer The Kickz Stand have partnered to produce a limited run of the sneakers, which are also based on Stussy’s ‘SB Dunk’ shoe that was launched in 2005.

However, the shoes will go on sale from June 28 and will be sold exclusively through Chase Shiel’s website.

The Kickz Stand announced the upcoming limited release of the Air Max 1-inspired shoes on June 24, with a tweet highlighting that the shoes will be traced using VeChain’s ToolChain Suite and Thor Blockchain.

ALSO READ :  Jameson Lopp Warns People Not To Take Online Interactions On Cryptos Too Literally

Likewise, the Australian shoemaker first revealed that they were partnering with VeChain in November 2019 by tweeting that the traceability platform would be leveraged to prove authenticity and fight counterfeit products.

As per the report, Chase Shiel’s shoes are shipping with VeChain’s tracking chip, which allows customers and retailers to access detailed product information by scanning a QR code.

Image: Golfposer

While the decision to work with a licensed shoe manufacturer to ensure the authenticity of non-genuine Nike’s may amuse some, Redditor ‘Nopers5’ believes the blockchain firm is angling to get a call from Nike proper once they spot VeChain’s work with licensees.

Thus, Nopers5 added:

“This is the best strategy by Vechain. Target the small shoe companies that have released Nike licensed products, and maybe eventually Nike comes calling.”

Source: Cointelegraph | Image: Nike News


Crypto News Point a news platform of Digital Notice Media Labs is primarily a regular publication of information, commentary and articles focused extensively on fintech, blockchain technology, cryptocurrency, blockchain-based tokens, cryptocurrency market trends, and trading strategies. We do not provide individually tailored investment advice and does not take a subscriber’s or anyone’s circumstances into consideration when discussing investments, nor is Crypto News Point registered as an investment adviser or broker-dealer in any jurisdiction. Information contained herein is not an offer or solicitation to buy, hold, or sell any digital assets.

Affiliate Disclosure: To help support the work we do here at CNP, we often link to products and deals from around the web. Should you buy some of these, we may get a portion of the sale.

We in generally gather content from the major websites. In every article there is always a clear link and attribution to the source publication. If you have any issue with any of our published content taken from your site, kindly let us know so that we can take appropriate action. In any case, the content of the pages of this website is for your general information and use only. It is subject to change without notice.

You May Also like

Ishita Bora

Ishita Bora is a Senior Content Creator at Digital Notice Media Labs with an experience of 1 year. She has completed her Master's Degree in Language and Linguistics in 2019 from Gauhati University, India. Her interest lies in blockchain technology and cryptocurrency space. She loves writing about blockchain and other blockchain-related articles.