Vigneti Massa, the Italian winery, is launching the 2018 vintage of its wines with near-field communication (NFC) and blockchain-enabled caps.
On January 22, it has been reported by The Drinks Business that Vigneti Massa is the first winery in Europe, and the second globally, to adopt Guala Closures Nestgate technology.
However, Guala developed the technology with Compellio, the Luxembourg-based software company. By tapping an NFC-equipped smartphone against the bottle’s screw-cap, consumers can get information about the wine-growing region, the vineyard, and the vine that the wine came from. The platform also provides tasting notes and expert reviews.
Additionally, the authenticity of the wine can be verified as the connected closures are linked with a blockchain platform that provides a unique identification code for each bottle.
Walter Massa, the Co-owner of the Winery, explained:
“One phenomenon that is not talked about much is the counterfeiting of great wines […] As well as providing a new experience for the consumer, the NFC system guarantees the fight against counterfeiting and the ‘black market’ for these pearls of nature, assuring their authenticity and traceability.”
It has been analyzed that the NFC-closures will be applied to Vigneti Massa’s Derthona wine, along with three of its most prestigious cru:
- Derthona Costa del Vento,
- Derthona Montecitorio, and
- Derthona Sterpi.
Thus, previous vintages of these wines are available from between $25–50 per bottle online, so this is far from a feature that is only available for the super-rich, and over time the technology could filter down to even more affordable price points.
Source: thedrinksbusiness.com | cointelegraph.com