Kentucky Fried Chicken (KFC), an American fast-food restaurant chain (specializes in fried chicken), has rolled out a blockchain pilot program across the Middle East to improve digital advertising and media buying.
However, by establishing the platform, the company also looks to address issues like the security and privacy of advertisers, publishers, and consumers.
It has been analyzed that the pilot aims to show how blockchain can help improve data processing, increase the brand’s visibility and penetration, and optimize advertising revenue.
Additionally, KFC hopes to resolve any fraud issues by using a shared blockchain-based database, where information about all ads delivery and placement is seen, shared, and updated on a real-time basis.
Ozge Zoralioglu, the Chief Marketing Officer at KFC, Yum! Brands, said:
“KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible.”
Previously, KFC has experimented with emerging technologies like cryptocurrencies.
KFC Middle East has begun experimenting with blockchain to optimize advertising supply chain and revenue https://t.co/MDRgRuvvuf — Cointelegraph (@Cointelegraph) April 29, 2020
In 2018, KFC Canada introduced a new menu item, the ‘Bitcoin Bucket’, which customers could buy exclusively with Bitcoin (BTC).
Likewise, after KFC, Church’s Chicken, the American fast-food chain, started accepting payments in cryptocurrency Dash (DASH) at its all 10 restaurant locations in Venezuela, at the time.
Similarly, Burger King is also known as one of the first international fast-food chains to accept Bitcoin as a means of payment, where visitors were able to buy burgers with crypto back in 2016 at the Netherlands branch of Burger King.
Later, the German branch of Burger King began accepting Bitcoin on its website and mobile app.
Thus, in the end, Burger King Restaurants stopped accepting Bitcoin and announced that the digital currency payment initiative was just a temporary promotional campaign.