Ethereum-based sports tokenization platform Chiliz has partnered with the Ultimate Fighting Championship (UFC) allowing fans to use CHZ tokens for experiences.
On May 7 an announcement from Chiliz (CHZ) stated that the platform plans to make their blockchain-based app Socios available to UFC fans.
#WelcomeUFC – The time has come to jump into The Octagon and diversify our partner portfolio a little… Welcome @UFC to the $CHZ x @socios family 👏https://t.co/odk6qDbjh5 — Chiliz ($CHZ) (@Chiliz) May 7, 2020
Using Chiliz’s signature CHZ coin, fans can exchange tokens on the platform for tickets to UFC events, experiences, and related rewards.
Chiliz CEO Alex Dreyfus stated:
“The idea is that (before the pandemic) 99.9% of sports fans, like YOU, are not in the stadium and yet you are a fan of few teams. So we offer teams the ability to engage and monetise their global fan base by creating Fan Tokens and attaching rights, experiences, gamification around these Fan Tokens.”
Alex says over 200,000 people had downloaded the Socios app to utilize the CHZ token and hopes to see that number rise in 2020:
“…we are preparing much bigger marketing campaigns in the next few months to achieve our first million users. Moreover, our [publicly stated] goal [of] “being the biggest consumer-facing blockchain-based platform” in 2020 (excluding wallets & exchanges).”
Chiliz is a sports tokenization platform that has already signed deals with major soccer clubs including FC Barcelona, Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, AS Roma, CA Independiente, and esports giants OG to produce Fan Tokens.
Source: Cointelegraph | Image: Unsplash