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Amber Parks Enters Into Metaverse

Amber Parks, the visual artist, shines new light on the digital fashion world with “PLAY! POP! GO!”— a direct-to-consumer art, fashion, and lifestyle omniverse.

It has been reported that this innovative new project combines street fashion with the “phygital” world to bring holders unique fashion experiences. It also integrates the Chainlink Verifiable Random Function (VRF) on Ethereum to distribute traits for its avatars in a fair, secure, and reliable manner.

However, PLAY! POP! GO! is a metaverse project by Amber Park, an LA-based Korean-American artist and director working towards uplifting under-resourced people from various communities. Her resume speaks for itself, with clients like Katy Perry, Camila Cabello, and Lil Yachty.

The report said that she has also worked with brands such as Apple Music, Vevo, and Vogue. Moreover, her previous Web3 project “I LIKE YOU, YOU’RE WEIRD” sold out in just 6 minutes generating close to $3M in revenue and $9M+ in aftermarket sales.

Likewise, PLAY! POP! GO! is her latest fashion and lifestyle project that connects high-end streetwear with Web3. With it, Park creates bright, bold, and genderless designs. These creative works can be worn both in real life, and in the metaverse. In the metaverse, there are different characters that represent and celebrate freedom, creativity, and individuality. It aims to use NFT technology in new and exciting ways that make shopping more fun. It creates a virtual world that goes along with people’s owned physical items.

Amber Park said:

“We like to describe our IRL brand as “modern sophistication with a Gen Z demeanor” with the intention of showcasing how we are not only innovating in a digital canvas and art form, but also crafting physical products, fuelled by passionate storytelling and design with the goal of inspiring the next generation of free-thinkers. Often with physical products in Web2, there’s a story behind each piece crafted by the artisans and artists behind our favorite garments that goes untold. We only get a glimpse of the world of narrative and spirit that goes into creating the products that can make us feel like superheroes, or unlock previously unknown parts of our imagination.”

Thus, a standout feature of this metaverse is the integrated Chainlink VRF function it uses to ensure fairness in distributing NFT traits across the community. To create NFTs with different traits (like colors and accessories), a secure random number generator (RNG) is needed to prevent cheating.

Source: NFT Evening



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