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Binance Hires Huobi’s Josh Goodbody As Its New Director European And Latin American Business Lead

Binance, the major cryptocurrency exchange, has hired Josh Goodbody, an exec from Huobi, as its new director of European and Latin American growth and institutional business. 

On January 30, it has been reported that before joining Binance, Goodbody worked as a head of Europe and Americas at Huobi, where in November 2019, he formed the Global Institutional Business department — a team and line of products specifically targeting institutional products, under which the exchange recently launched its Huobi Brokerage platform.

Similarly, before Huobi, Goodbody worked as a Financial Lawyer, providing counsel to such major firms as JPMorgan, Credit Suisse and State Street. As per his LinkedIn profile, he also worked as an advisor to the founder at Equilibrium, a multi-chain network for decentralized finance products and stablecoins backed by cryptocurrency.

Yi He, the co-founder of Binance, said that Latin America and Europe are key markets for Binance, and Goodbody will help the exchange expand its business into the region. In his new role, Goodbody will focus on offering products tailored to both retail and institutional investors.

It has been analyzed that Binance has already been making moves in Latin America, has launched a fiat gateway for clients in the region last month. On December 19, the exchange announced that Latamex, a new platform, will operate under the Binance Fiat Gateway and allow users to purchase cryptocurrency directly in association with Settle Network. 

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The initial launch of the platform in Argentina and Brazil will enable the direct purchase of Bitcoin (BTC), Binance Coin (BNB), Ether (ETH) and Binance’s stablecoin Binance USD (BUSD) with Argentine pesos and Brazilian reals.

Regarding Europe, Binance added six new trading pairs against the euro on January 3. 

Thus, the new pairs follow the addition of euro deposits and withdrawals in November, along with identical services for the Russian ruble, Ukrainian hryvnia, and Kazakhstani tenge.

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