bitFlyer, the Tokyo-based cryptocurrency exchange, announced the launch of ‘Instant Buy’ on its European exchange platform.
Crypto Exchange bitFlyer Launches “Instant Buy” Option to Streamline Crypto – https://t.co/1X7EDklkRB pic.twitter.com/CxrlPJhIHW — BLOCK FX GOLD (@BlockFxGold) December 5, 2019
On December 5, bitFlyer launched its latest feature Instant Buy to provide its European users with the ability to buy cryptocurrency by using a credit card, debit card and local instant transfer methods like Sofort, iDeal, and GiroPay.
However, the newly launched feature, which is available on desktop computers and smartphones, aims to make it more convenient for users to buy crypto by using their preferred payment method.
It also looks to provide a new avenue for crypto beginners who want an all-in-one solution to purchase, store and secure their cryptocurrency investments.
Andy Bryant, the COO of bitFlyer Europe, BitFlyer’s buy/sell platform, said:
“By making it similar to that of traditional e-commerce experience, we are helping to bring cryptocurrency to a mainstream audience, while also giving experienced users a faster and simpler way to get their currency.”
It has been analyzed that bitFlyer Europe launched in January 2018 as a fully owned subsidiaries of bitFlyer Inc., a major player in Japanese cryptocurrency.
However, in September, bitFlyer announced that it was adding five new altcoins to its European trading platform: Bitcoin Cash (BCH), Ethereum Classic (ETC), Litecoin (LTC), Lisk (LSK) and Monacoin (MONA). All of these altcoins were available immediately to its European customers, while bitFlyer U.S. customers had immediate access to only three of these coins: BCH, ETC, and LTC.
A month before that, Tpoint Japan, a technology services company, joined forces to allow local customers to exchange loyalty program points for Bitcoin (BTC) and earn rewards for paying in crypto.
Likewise, in July 2019, Sumitomo Corporation, the Japanese commercial giant, partnered with bitFlyer Blockchain to launch a blockchain real estate business.
Thus, Yuzo Kano, the Managing Director of bitFlyer Blockchain, said at the time that the aim of the project was to enable rental parties to complete the entire process from smartphones.