MetaBrewSociety (MBS), an exclusive nonfungible token (NFT) collection that grant holders co-ownership of a real German brewery, will soon offer voting rights on the business decisions of a physical brewery via NFTs and a decentralized autonomous organization (DAO).
It has been reported that the MBS was formed in February this year by a group of beer-loving NFT investors and entrepreneurs who came up with the idea of combining a brewery with the Metaverse, a DAO, and NFTs to create a “tangible IRL utility that carries a concrete value” for participants.
However, as part of the project, MBS will offer a range of tokenized “beer share” certificates that provide varying levels of governance rights over a physical brewery in Munich, which will also have a presence in the Metaverse. The Sandbox (SAND) platform is being considered as a potential location.
The report said that all of the NFTs will entitle the holder to at least 100 free cans of beer per year, with the sale of the NFTs helping to fund the purchase and scaling of the brewery. Once the physical location has been purchased, the project will then form a DAO that will consist of the NFT holders.
Holger Mannweiler, the co-founder and CEO of MBS, noted that the DAO will play an important role in the governance of the business moving forward, while also playing a key part in consumer research.
He added:
“The DAO will take all major business decisions from which beers we´ll brew, how we´ll price them to non-NFT holders, where we'll sell them, etc. The beauty of this DAO is that it also represents a huge permanent target group, something which other consumer brands need to spend a lot of time and money for.”
Likewise, the MBS will roll out a total of 6,000 NFTs in two stages, with first access given to whitelisted members at an unspecified date in the near future. Once 75% of the NFTs have been minted, the MBS will execute a purchase of an existing brewery that will have its name changed to the “MetaBrewery.”
Mannweiler stated that the project will most likely “airdrop the beer allowance right for every year to the NFT holders as a separate NFT so they can sell/monetize it if they don´t need the beer in a certain year or hold more NFTs than they can drink. “ The MBS will use the Metaverse-based variant of its brewery as a way to increase the exposure of the project while also acting as an online shop for its range of beers.
Thus, he added:
“The community holding the NFTs is a permanent target group of young innovative beer lovers that can help to shape and revive any brand by guiding it towards brand and product experiences that resonate with exactly this target group.”
Source: Cointelegraph