Microsoft has announced that it will establish anti-piracy measures to provide a trustless incentive mechanism.
It has been reported that Microsoft’s research department, with the participation of researchers from Alibaba and Carnegie Mellon University, the Redmond-based software giant studied a blockchain-based incentive system to bolster anti-piracy campaigns.
However, as the title of the research, “Argus: A Fully Transparent Incentive System for Anti-Piracy Campaigns,” suggests, Microsoft’s new system relies on the transparency aspect of blockchain technology. Built on the Ethereum blockchain, Argus aims to provide a trustless incentive mechanism while protecting data collected from the open anonymous population of piracy reporters.
The paper stated:
“We see this as a distributed system problem. In the implementation, we overcome a set of unavoidable obstacles to ensure security despite full transparency.”
The report said that Argus enables backtracing of pirated content to the source with a corresponding watermark algorithm, which is detailed in the paper. Also named “proof of leakage,” each report of leaked content involves an information-hiding procedure. This way, no one but the informer can report the same watermarked copy without actually owning it.
Likewise, the system also has incentive-reducing safeguards to prevent an informer from reporting the same leaked content over and over under different aliases.
The report added:
“With the security and practicality of Argus, we hope real-world antipiracy campaigns will be truly effective by shifting to a fully transparent incentive mechanism.”
The paper explained that the team optimized several cryptographic operations “so that the cost for piracy reporting is reduced to an equivalent cost of sending about 14 ETH-transfer transactions to run on the public Ethereum network, which would otherwise correspond to thousands of transactions.”
Thus, tech companies worldwide have become increasingly concerned with protecting intellectual property and fighting digital piracy.