Nissan, the Japanese automotive brand, has filed four new Web3-related trademarks for its Infiniti, Nismo, and Nissan brands.
It has been reported that the filings to the USPTO reveal Nissan's plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, and an NFT marketplace for trading and minting NFTs.
However, the company has also outlined plans for metaverse advertising services and other "entertainment services" covering online video, images, artwork, tickets, audio, sounds, music, and trading cards, along with a website that has information on everything about Nissan’s proposed NFTs and how they will work.
The report said that there are also intentions for "non-downloadable computer software for use as a digital wallet," according to the filing. Last week on Mar. 8, Nissan Japan announced it is conducting a three-month "demonstration experiment" of its virtual store "Nissan Hype Lab" to "study, consult, test drive, and purchase Nissan vehicles," while in the metaverse.
It wrote in a statement:
"At the same time we will examine the possibility of new sales methods for cars."
Likewise, the trial, which runs from Mar. 8 to Jun. 30, will allow customers to visit the virtual storefront "24 hours a day" via a PC or smartphone. Customers can create their own customized avatars and between certain hours, can even interact with virtual sales staff.
Nissan also previously filed five trademark applications in October 2022 for some of its more prominent car models, including SKYLINE, Z, and GTR. At the time, trademark attorney Mike Kondoudis said the car brand's filings signaled plans for NFT-backed media, online NFT marketplaces, digital wallets, NFT minting, trading and storing software.
Automotive giant General Motors has also been very active with NFT-related filings, with its latest trademark applications on Feb. 16 covering its Chevrolet and Cadillac brands. American car manufacturer Ford Motor Company, prepped its entry into the world of NFTs and the Metaverse last September, filing 19 trademark applications across its major car brands.
Despite the ongoing crypto winter and bear market, multinational corporations are still pushing forward with trademark applications covering Web3, crypto, NFTs, and the Metaverse.
Thus, Kondoudis said that there were record numbers of trademark applications for NFTs, Metaverse, and crypto-related products in 2022.
Source: Cointelegraph