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Sony Electronics Collaborates With Theta Labs To Launch NFTs

Sony Electronics, the Japanese conglomerate, has collaborated with blockchain video delivery network Theta Labs to launch nonfungible tokens (NFTs) that can be viewed in mixed reality through Sony's Spatial Reality Display, a monitor that lets people perceive things in 3D without using traditional 3D accessories.

It has been reported that the Spatial Reality Display tracks eye movement and adjusts the display as the viewer moves, giving users a 3D viewing experience. With this, Mitch Liu, co-founder and CEO of Theta Labs, believes that NFTs and metaverses now have a “huge potential” for 3D visualization.

However, Liu also noted that at the moment, the NFT industry is comprised of 2D images and videos. The Theta Labs CEO thinks that the “metaverse is already 3D.” This means that there is a need to enable users to “visualize and showcase their NFTs in a way that has a physical presence.”

Nick Colsey, the executive of Sony Electronics, said that the NFT release is a way to show the capabilities of Sony's new Spatial Reality Display technology to NFT and metaverse enthusiasts.

He added:

“Consumers can now enjoy a next-generation 3D experience without the need for 3D eyewear. Theta’s NFTs are just the latest way we can show our rapid adoption of metaverse-friendly technology.”

Likewise, Sony and Theta will be releasing an NFT called The Tiki Guy which is a 3D Tiki Mask. Only 10 of these NFTs will be minted. While the NFT drop is specifically made for 3D viewing, 2D versions will also be made available.

Thus, a report from Chainalysis shows that NFT spending in 2022 has almost surpassed last year's records. The report shows that investors sent around $40 billion worth of crypto to smart contracts that are linked with NFT marketplaces and collections in 2021. This year, the number has reached more than $37 billion.

Source: Cointelegraph



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