Our new #TRON & #TRX are LIVE, try it out & win gifts! 🎉 1st: Macbook Pro 2nd: iPhone 11 Pro 3rd: Airpods Pro 4th-10th: #TRON Merch Steps: 1. Follow @justinsuntron @Poloniex @OfficialDLive @Tronfoundation 2. Add #TRON emoji logo in your bio 3. Share the bio screenshot below https://t.co/XXHBxqQhUM pic.twitter.com/XFckqd3xE9 — Justin Sun (@justinsuntron) July 3, 2020
It has been reported that the new emoji comes with a giveaway requiring fans to put the emoji in their profile bio as customary in Tron’s marketing campaigns.
However, just like Binance’s anniversary, the hashtag appears to be tied to a specific event. In addition to “#TRX” and “#TRON”, the project acquired the hashtags “TRONGreatVoyage” and “TRONConference.”
It has been analyzed that this is in reference to an upcoming Tron 4.0 launch event, held as an online conference named Great Voyage.
Tron is the fourth crypto project to receive branded hashtags, including one reserved for future anniversaries https://t.co/xsA8p85sOg — Cointelegraph (@Cointelegraph) July 3, 2020
The project also acquired the “#TRONAnniversary” hashtag, which likely serves as a backup for later. Depending on the event, Tron’s anniversary falls on May 31 for the mainnet launch, and August 29 for the Tron Virtual Machine launch.
Join our #TRONVM 1 Year Anniversary Event for 10,000 #TRX! 1⃣Follow @justinsuntron & @Tronfoundation 2⃣Retweet & tag 2 friends 3⃣Leave a positive comment of #TRON Randomly selected 10 winners, each will get 1,000 #TRX！ pic.twitter.com/hDxfM8Dii4 — TRON Foundation (@Tronfoundation) August 30, 2019
As it has been reported earlier, branded hashtags are a paid service offered by Twitter. The sums involved are undisclosed and are possibly a matter of negotiation.
Likewise, Tron is the fourth branded crypto hashtag to be rolled out after the introduction of the “#Bitcoin” branded hashtag. While that one was likely a personal tribute by Jack Dorsey, who funds Bitcoin development through Square, the rest have been launched as part of project marketing campaigns.
Thus, with five branded hashtags, Tron appears to be the biggest spender so far.